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Ultimate Guide To Funnel Optimization – Part 2

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Terry Dean’s Monthly Mentor Club Highlights

 

You Can Join Terry’s Monthly Mentor Club here.

 

Terry Dean’s focus this month is on Understanding The Marketing Funnel, and How To Improve Yours. See below some of the Top Tips I learned from this month’s newsletter he sends to his members.

 

We Learned From Part 1 of Funnel Basics That The basic function of a Funnel is a device, a tool, to capture a large volume and re-direct it towards a desired location.

 

Six Sigma is an analyzing process for solving problems. There are 5 basic phases for this: Define, Measure, Analyze, Improve, and Control, referred to as DMAIC.

 

Data is required to study a problem in order to solve a problem.

 

You need to be collecting data from your Funnel efforts to learn how to solve your Marketing problems. If you’re not collecting data, you dont know where you’re at. If you don’t know where you’re at, you won’t know if you’ve improved, and if you’re not improving, you’re probably going in the opposite direction.

 

The 3 phases used most in Six Sigma are Measure, Analyze, Improve. This becomes a cycle that identifies if steps you’re taking are successful.

 

The different phases of your funnel need to be measured, analyzed, and improved. Without tracking your progress, you’re basically driftwood just going with the flow. You want to be controlling the flow, you want to BE the flow, to focus your visitors toward that Buy Button.

 

How much money are you leaving on the Order Form table? Can you offer any upsells while they have their credit card in hand buying your initial offer?

 

Since they trusted you enough to buy item A, and item B compliments item A directly, why not offer item B now that all their information has been entered on your purchase form?

 

You know how well the two work together, you just need to explain it in simple terms and provide a simple check box to add the second item at Check-out.

 

One thing about Terry’s Monthly Mentor Newsletters, they are so packed with Tips and Suggestions he’s given his own clients, that you’ll have a HUGE list to select from to improve your own sales process, whether its Products or Services, you’ll find Benefits and Value in each of his monthly writings.

 

This was Volume 2 of his Funnel Optimizing methods, packed with so many ideas that it wouldn’t all fit in just one volume. Two months packed full of Tips and Benefits you can draw from to improve your Funnel.

 

WHAT? You don’t have a Funnel yet? Well this is the perfect time to start one now that you have all this information to pull from. You’re not going to find Value like this for pennies on the dollar for his Monthly Mentor Newsletter anywhere else.

 

What You Can Learn From Terry’s Monthly Newsletters

 

Below is a short list of some of the issues you may face. You will get the full list for his 19-page newsletter by subscribing, and get the answers inside his July 2018 newsletter:

 

  • How To Optimize Your Auto-Responders
  • Where to Add Your Upsells
  • Terry’s Big List of Shopping Cart Tips
  • What Sells Best As Upsells
  • How to Propose Larger Price Offers
  • 5 Examples for Offers as Your First Upsell
  • Where To Offer Your Upsell
  • Huge List of Upsell Ideas
  • Second Upsell Tips
  • Email Principles to Follow For Higher End Products
  • Using Videos in Your Auto-Responders
  • Whats An Average Time for B2B To Make Buying Decisions
  • Ways to Keep Subscribers Interested For Long Term
  • Optimizing Your Follow-Up Emails
  • Auto-Responders or Broadcasting?
  • Segmenting Your Email List
  • The Real Money Is In Your _______ List
  • The Best Way To Get Your Subscribers To Read Your Offers
  • Improving Your Open Percentage
  • Retargeting Methods

 

You Can Join Terry’s Monthly Mentor Club here.

 

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Ultimate Guide To Funnel Optimization – Part 1

Posted by

 

Terry Dean’s Monthly Mentor Club Highlights

 

You Can Join Terry’s Monthly Mentor Club here.

 

Terry Dean’s focus this month is on Understanding The Marketing Funnel, and How To Improve Yours. See below some of the Top Tips I learned from this month’s newsletter he sends to his members.

 

The basic function of a Funnel is a device, a tool, to capture a large volume and re-direct it towards a desired location.

 

My first thoughts was changing the oil in my car. Once the oil is drained, its time to pour in the new oil. Not just a quart, but a full required amount, and I want to get it done quick and clean.

 

So a Funnel will let me accomplish both, quick and clean. Pour in large amounts and direct it into that little hole, fast, and not all over my driveway.

 

Same thoughts with Online Marketing. I want large volumes of buyers, keep them from being side-tracked, focus them towards the goal, buy, and maybe even purchase an upsell along the way, with no buyers getting spilled on the driveway, but all going where the funnel is pointing them.

 

Just like an oil funnel has different features, so does a Marketing Funnel.

 

An oil funnel has a large receiver at the top so you ‘hopefully’ can just dump a quart in there without being too careful. It directs that volume into a smaller  tube that must be smaller than the tube in your vehicle so it can fit inside it without holding it.

 

Someone did some research, to know what is a standard size tube in a car, so the funnel will work every time. No guess work here, get it right, or your entire supply of funnels now become returns and no sales.

 

Same way with Online Marketing. Without the right bait, no one even gets near the funnel opening. If the bait isn’t tempting enough, it will never be desired.

 

If only 5% take the bait, then 95% who saw the offer left, for good, never to return. So 5% made it into your funnel. Did you do your research to learn what size the cars’ oil tube was? If not, then 50% of that oil is going on your driveway because you made the funnel too big where its supposed to go ‘inside’ the tube, and your’s only sets on top of it since its too big.

 

That 5% of visitors to your sales page, is now down to 2.5% or less because you got them side-tracked by offering other things on your sales page. Your call-to-action button is too small, wrong color and got lost or was never found because its all the way down at the bottom of your page, and your sales copy was so boring the reader left never seeing the button. So now your down to 1% if that much.

 

The goal is to keep them flowing directly towards the BUY NOW Button, then the CHECK OUT NOW button, and onward to the Enter Your Credit Card Number option. You don’t want your customer-to-be spilling out all over the Internet Floor, (Missing the Oil tube) leaving only to find your competitor.

 

What You Can Learn From Terry’s Monthly Newsletters

 

Below is a short list of some of the issues you may face. You will get the full list for his 19-page newsletter by subscribing, and get the answers inside his June 2018 newsletter:

 

  • 2 Huge Mistakes Keeping You From Building Momentum
  • The Basics (and more) of Optimizing  a Marketing Funnel
  • The BEST Time To Offer Something More is ________
  • Learn The Steps In A Funnel, and How To Maximize Them
  • What Is YOUR Avatar, and How You Can Refine and Optimize It
  • LONG List of How To Optimized Facebook Ad Campaigns
  • How To Compare Facebook to Google Ads
  • How To Optimize a Squeeze Page
  • How To Optimize a Lead Magnet, ANOTHER LONG Lists Tips
  • How To Transition From a Lead Magnet To A Sale
  • How To Optimize Your Initial Product Offer.
  • What Is The Most Important Element To An Online Business
  • What Is The NEXT Most Important Element
  • Another HUGE List For Risk Free Solutions
  • The 5 Stages of Market Sophistication
  • Another LONG List of Headlines for the 5 Stages
  • How Listening To The News Can Help Your Headlines
  • Four Types Of Videos
  • Again, Another LONG List of Tips For Sales Pages with Videos
  • Which Speed Bumps Do You Have On Your Sales Page
  • Sales Page Conversion Improvements
  • Long List To Improve Sales Pages

 

You Can Join Terry’s Monthly Mentor Club here.

 

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